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We helped CMDglobal.com develop a unique database featuring case studies of innovative and creative media executions from around the globe. It is the world's first initiative to allow clients to assess the creativity of media networks, to enable media agencies and vendors to see the best ideas and for the whole industry to elevate the practice of communications planning and buying. CMD is part of C Squared, which also publishes Media & Marketing Europe and Cream.
CMDglobal.com contains case studies from 75 countries and 458 agencies covering emerging media, media firsts, technological innovation, creative uses of existing media, innovative consumer or planning insight and the best media sales strategies. Case studies date back to 1995, with new campaigns added each month. This provides users with a thorough historical overview as well as the cutting edge in creative media worldwide.
CMDglobal.com is all about creative media case studies. For those wanting to be inspired by the best and the latest in creative media, a selection of highlighted campaigns is always at your finger tips. But that is just the tip of the iceberg; the 'advanced search' facility enables users to search the system by agency, brand, media owner, country, date, media channel and marketing category. Each result includes high quality images of the execution and a clearly written in-depth explanation of the marketing challenge and the media solution chosen. All of the information can be exported into Word, PDF and PowerPoint.
CMDglobal.com is the engine behind Cream magazine, the quarterly publication for marketing directors, advertising agencies and media owners. Cream selects 36 'best practice' examples from CMD to showcase in each edition of the magazine.
Access to CMDglobal.com is available through subscription or via individual registration. Individual users can purchase credits via a secure credit card payment.
We're delighted to have helped put this together.