ING Car Lease is one of Europe’s leading full-service vehicle leasing companies. It runs a fleet of 46,000 vehicles in the UK, most of which are supplied to blue chip companies. ING Car Lease had a difficult-to-use website, with little relevant or up-to-date content for its clients or customers. Vehicle requests from its fleet managers and drivers were paper-based forms that were inefficient and costly to administer. Customer reports and client files also had to be emailed individually.

The culmination of a complete overhaul of ING Car Lease’s website by RED C, the senior ING team realised that enabling fleet managers and drivers to obtain vehicle quotations and place orders online could dramatically change the way the company does business. The RED CMS transformed ING’s administrative processes. Aside from its quotations and bookings capabilities, ING Car Lease’s website now offers client-specific log in areas, up-to-date news articles, news feeds from the