Optimising iPhone Apps

iPhone Applications are powerful promotional tools, now available from Red C through the iPhone App Store, tailored to your exact specification.

The launch of the iPhone App Store means that there is a brand new marketing channel. And it is linked to the hottest new gadget that's a must-have for tech savvy people. The iPhone crowd and iPod Touch community are getting bigger every day, so don't miss out if you have something to promote!

We can make an iPhone App that works in one of three ways:

1. It could promote your service, product or website in a special way, perhaps as a game or another entertaining interactive feature, through the iPhone. You could offer this for free download or for a charge. You could perhaps have a cut-down free version to attract an audience, and then offer an upgrade to a paid version with enhanced functionality. Our Free Parking App works like this.
    
2. Your App could replicate your web-based service on the iPhone for free download. The App would be a cut-down but very convenient mobile version of your website, as done on the iPhone by:
   • Facebook
   • MySpace
   • eBay
   • PayPal
    
3. The third way is to have a stand-alone App that's independent of any other platform. These Apps are usually free to download, and this route is increasingly used by new ventures to market themselves, or their new products or services, at a relatively low production cost. Also with an iPhone App in this category, there is no need even to invest in a website, domain, hosting and so on at the launch stage or at all.