Once your iPhone App is live in the App Store there are a number of promotional techniques that should be considered to get your App noticed.

 

Online Promotion

 

Feature your App on your website

Once your App is live in the App Store, it should be promoted online by being featured on your website with this button. This can be made to link to your particular App in the App Store, as each App has its own unique URL.

 

Email Signatures of your team

A link to the App should be included on all the email signatures of your team, which will encourage your contacts to look at the App and pass the word around about it.
 

Online Marketing

Information about your new App should also be submitted to the major websites, blogs and forums where Apps are reviewed. Red C routinely does for its iPhone App clients and we can do this for your organisation too. We keep track of all the best sites where Apps are reviewed online, and we are familiar with the submission process and issues connected with each one. For example, we can provide a promotional code for paid Apps so that reviewers do not have to pay for the App when they review it.
 

Printed Flyers

 A flyer can be an effective way of promoting your new App. We have produced a unique flyer format that is the same size and shape as an iPhone, even with curved corners. We can tailor this format to create a stylish flyer that incorporates promotional images and text about your App. We can also get them printed on a suitable weight of gloss paper, so you will have flyers that can be handed out at meetings, trade shows and conferences, and placed in your office entrance lobby and other public places.

News Releases

A news release for your App

The creation and launch of your new App is a news story which at the very least should be written up in a compelling way and featured in the news area of your website and spotlighted on your blog. We can help you with this and a range of other promotional techniques.

Get your App in the news media

Potentially, your new App will be of interest to a range of media outlets. These include specialist media, local media, national media and possibly global news media too. These would include newspapers, magazines, TV and radio programmes, along with influential blogs, portals and news websites. We can help you with this process.

We can make an iPhone App that works in one of three ways:

Launch Event

We can also help you organise a launch event for your App at which you could invite key contacts and channel partners who could assist the success of your App and your business as a whole.

 

These are just a few of the ways in which your App can be promoted and publicised. Do contact us if you would like to explore the full range of promotional possibilities.