RED C’s content management system is one of the most technically advanced, simple-to-use and empowering solutions for managing websites. It integrates seamlessly into any site in days, whatever the design or technology, allowing clients to take full control and maximise their websites’ potential.

RED CMS is a Microsoft Office™-style application that your staff will enjoy using. Users can make sure content is always topical and targeted by updating it in real time using simple tools. It eliminates the need for a third-party web company for updates and gives your team a sense of ownership – both of which result in considerable savings.

ING Car Lease is one of Europe’s leading full-service vehicle leasing companies. It runs a fleet of 46,000 vehicles in the UK, most of which are supplied to blue chip companies. ING Car Lease had a difficult-to-use website, with little relevant or up-to-date content for its clients or customers. Vehicle requests from its fleet managers and drivers were paper-based forms that were inefficient and costly to administer. Customer reports and client files also had to be emailed individually.

The culmination of a complete overhaul of ING Car Lease’s website by RED C, the senior ING team realised that enabling fleet managers and drivers to obtain vehicle quotations and place orders online could dramatically change the way the company does business. The RED CMS transformed ING’s administrative processes. Aside from its quotations and bookings capabilities, ING Car Lease’s website now offers client-specific log in areas, up-to-date news articles, news feeds from the

• Content editing
• Security
• E-commerce
• Email campaign manager
• Online forms
• Login areas
• Export module
• Graphics module

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How can I encourage customers to return regularly to my website?

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