Dare we say it, Pokémon Go isn't all that great

August 26, 2016

Pokémon Go’s trajectory has been astronomical, but it hasn’t been without flaws. Despite the Red C team avidly playing the game, we are agreed the app itself actually isn’t great. But does that matter?

The app’s success has been worldwide, and unless you’ve been living in a cave you can’t escape Pokémon Go. Pokémon Go has dominated the press, but articles have only touched upon user issues, the press has been overwhelmingly positive.  A quick search on Twitter shows a different story, many users have reported issues, from the app crashing to being unexpectedly logged out.

From the initial release of the app there were issues with the Google sign in option, users voiced concerns over whether they had granted Nintendo full access to their Google account. Nintendo released a statement saying that no information had been accessed and suggested they only used standard Google Profile information, despite the wording. But this failed to put even a dent in the app’s popularity, users frantically continued to download.

Along with concerns over data protection in the app, there have also been major hiccups with the server. Two crashes sent some Pokémon Go players into a frenzy when the server shut off access to the game.

Pokémon Go may be particularly buggy but who cares? No one apparently. The app is a shining example of the importance of getting an app on the market, even if it isn’t flawless. Submitting the first version of an app requires focusing on a Minimal Viable Product. Bugs, data breaches and security threats can all be seen as major issues that will need to be addressed in future versions of the app. But for now the app’s first version has created extraordinary traction.

Pokémon Go has the benefit of a cross generational appeal, global brand and some pretty cool tech but it has proven the value of marketing your app. You could have the greatest app in the world, if no one knows about it then you are not going anywhere. Spending more on your marketing than the first version of your app seems a pretty clever way to go. Pokémon Go’s staggered release dates across the world was key to creating a viral storm. Getting your app to go viral does not necessarily require a budget as huge as Nintendo. See our tips on growth hacking your app, this experimental form of marketing sees start ups skyrocket into the market place with limited funds and resources.

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