John's extensive business and marketing experience, both nationally and internationally gives him the ideal background to chair Red C's growth ambitions. John took a Masters Degree at Oxford University before specialising in corporate marketing and communications. In his 30 year career he has developed and sold on several organisations while retaining a keen eye on the detail of growing and grooming business.
John created the Diploma in Motivations and Incentives for the IPM and has written 7 books on marketing, including 'Strategic Brand Engagement'. He is also the Managing Director of FMI Ltd. which specialise in communications and performance improvement for large plc's.