Our mobile app designers invest time into discovery at the beginning of a project to ensure we create a product that is engaging and achieves your user goals in the best way possible.
We would love to discuss your project with you and see how we could bring your app concept to life. Read more about our design process below.
Throughout our primary market research process, we look at other competitors to sum up their offers, features and functionalities.
After this, we use the MoSCoW prioritisation technique to define the 'must' have, 'should' have, 'could' have and 'won't' have features. This enables us to clearly visualise the importance placed on the delivery of each feature, allowing us to prioritise the features which are most valuable to the user journey, achieving these in the fastest time possible.
In order to understand the problem space, we must research and empathise with your target users to fully understand their needs. These insights help to define the core problem and establish your product's features and functionalities.
This is an experimental stage that explores and determines the most efficient and intuitive way of solving the core problem your target users face. This stage focuses solely on the user flow and core functionality without the distraction of any branding or visual design, to ensure your product is as intuitive and as easy to use as possible.
Internal usability testing is carried out to proof the concept. This involves going back through your product to evaluate its usability and implement any changes received from feedback. Once this has been completed, you will be asked to sign off on the wireframe designs cementing core functionality, user flows and general structure, ready for visual designs to begin.
Once the optimal user experience has been discovered and put in place, our design team will work with you to create a visual identity for your app and translate this across the user interface. This involves creating a logo, icons and choosing a colour scheme and typography that fits your brand and suits your users. We will ensure that your product has a modern, clean interface and it's design patterns are consistent throughout all the screens.
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