2016 is the age of video and it is making us lazy. Let’s face it, when we are given the choice between an app store description or a video, video rules.

If your app solves an everyday situation, prove it with a video of the app in a real scenario. On a budget? Why not simply film the app’s core user journey. Video can set you apart in the App Store and has the capability to go viral, so why not have fun with it.

Facebook are championing video and with the widest reach of all the social networks, they cannot be ignored. Facebook video advertising has a huge potential to engage users. From our own experience, subtitles are an important addition to video as many users will watch without sound.

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June 12, 2016
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