As we move into the future, one thing is for sure: mobile apps are becoming ever more important in our lives. In 2023, there were be a whole range of apps that people used on their phones and tablets to make day-to-day life easier. In this blog we detail the apps that were most frequently downloaded in 2023.
Temu - Did you know that the top four most downloaded apps of 2023 are Chinese-based? The number one spot goes to Temu, a marketplace shopping app that offers products directly from China to consumers. They have a wide range of products, including homewares, jewellery, toys and kitchen supplies, all at affordable prices.
Statista reported that Temu had over 10 million downloads in the United States in March 2023, making it a very popular app. Its also a relatively new app, having launched only in September 2022, so it will be interesting to see how it continues to perform in the mobile marketing space, especially if they introduce any ad options in the future.
TikTok - It's not surprising that TikTok remains one of the most downloaded apps, even in 2023. Although initially perceived as a platform for Gen Z, TikTok has attracted a diverse group of users since the global lockdown in 2020.
As TikTok’s upwardtrajectory continues to grow, marketers can leverage opportunities such as organic growth and advertisements. However, the app's safety is under scrutiny in the United States, which may affect the number of downloads throughout the year.
CapCut - It's no surprise that CapCut, TikTok's video editing tool, ranks third on the list of the most downloaded apps for 2023. With the increasing importance of video content and video marketing, CapCut is a valuable tool for both amateurs and experts alike.
CapCut is a convenient video editing app that enables users to enhance their videos with filters, transitions, music, and subtitles and share them directly from the app. According to Statista, CapCut has already reached over 6 million downloads as of March 2023.
SHEIN – The next app is called SHEIN, a Chinese-based online shopping platform that offers a wide range of clothing, jewellery, and homeware at affordable prices. SHEIN has gained immense popularity due to its incredibly low prices and viral videos on TikTok showcasing its affordable products. As of March 2023, the app has been downloaded over 6 million times in the United States.
WhatsApp - WhatsApp is currently the most widely used messaging application worldwide, and its popularity is gradually increasing in the United Kingdom. In 2022, almost 2.5 million downloads were made in the UK, giving businesses the chance to connect with their customers and clients through personalised messages. As WhatsApp marketing continues to evolve, there are numerous fascinating marketing prospects to explore.
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