A white label product is a product or service produced by one company that other companies can rebrand to make it appear as if it were their own. If you have spent time and money developing a mobile app platform you might consider offering a white labelled version to other companies in a similar industry or market, this way you can make a good return on your investment. White label apps offer good value as they are much less expensive than building a bespoke system from scratch. White labeling means that you are only licensing your product, so you remain in control with full ownership of the code. In addition, any improvements you make to your app can also be rolled out to the white labelled versions too.
Enterprise apps are increasingly being used to better both internal business strategies and customer relationships. In order to become a market leading brand, you must offer your employees and customers a digital solution that fulfils their needs quickly and easily. Brand loyalty is a thing of the past and customers will quickly change to a better provider if the offer a better user experience. Developing a mobile app requires a large amount of time and resources which is why only larger companies tend to invest. According to Apple, 98% of 500 large companies have a mobile app for their business, compared to less than 1% of small businesses. This means that there is a huge opportunity to equip small businesses with mobile apps.
A white label app is attractive to a small business as there is only a small upfront investment and they can have a digital solution up and running for their customers very quickly. If you are the product owner, you must ensure that your mobile app has an efficient user experience, an appealing user interface, and is not specifically tailored to your business, so that it appeals to your target audience.
The major benefit of white labeling your mobile app is recurring revenue. The better results your reseller experiences, the more likely they will continue to invest. Think about it this way - what if every sale you made paid you every month for many years to come? That would make a huge difference to your income and help grow your business. You could even use that income to update and maintain the app, so the experience becomes better with time.
Red C have recently white labelled an app for Centtrip, one of our FinTech clients. The Centtrip app controls a multi-currency debit card which allows you to spend different currencies when you are abroad without any charges. By white-labelling their app, Centtrip are able to lease their platform to other FinTech companies such a WageCorp who operate in a different market and save them several years of development cost and time. See links below: