In the dynamic world of mobile app development, Intellidrive stands out as a beacon of innovation for employees who drive for work. Tasked with the challenge of distinguishing business mileage from personal travel, Intellidrive approached Red C to craft an engaging interface and establish a distinctive brand identity for their startup. This partnership was aimed at making mileage tracking effortless and accurate for drivers everywhere.
Daily, thousands of UK drivers navigate the roads for work-related travel without a straightforward method to track their business mileage separately from personal use. This oversight often leads to missed opportunities for tax savings, as unreported business mileage cannot be claimed. Intellidrive sought to address this gap by offering a digital solution that leverages modern technology to simplify mileage tracking for work purposes.
Leveraging the Intellidrive team’s technical expertise, Red C embarked on designing an intuitive user interface and developing a cohesive brand identity that resonated with the target audience. Our process included:
The collaboration between Intellidrive and Red C yielded remarkable outcomes:
Through strategic design and insightful branding, Red C helped transform Intellidrive from a promising startup idea into a vital tool for drivers across the UK, demonstrating our commitment to enhancing digital experiences and fostering startup growth.