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The Share Centre

Real-time share dealing app

The Share Centre stands at the forefront of the UK’s retail stockbroking scene, boasting over 265,000 Share Accounts and ISAs. In a strategic move to enhance their digital footprint and elevate the user experience, The Share Centre enlisted Red C’s expertise. The collaboration aimed to refine and augment the existing mobile application, culminating in a state-of-the-art share dealing platform that empowers users with real-time access to a vast array of investment opportunities, from tax-efficient ISAs to retirement savings plans.

The challenge

Dissatisfied with the performance and cost-efficiency of previous development efforts, The Share Centre sought a partnership that could deliver not just code of the highest calibre but also a responsive, reliable service. The primary challenge lay in overhauling the mobile app to meet the exacting standards of today’s investors, ensuring seamless functionality across trading, account management, and market research.

The solution

Red C’s approach was both comprehensive and collaborative, working hand-in-glove with The Share Centre’s in-house team responsible for the API that powers the app. Through meticulous code review and continuous communication, Red C identified key areas for enhancement, setting the stage for a robust redevelopment process that included:

  • Seamless Integration: Ensuring flawless compatibility between The Share Centre’s existing API and the revamped app.
  • User-Centric Design: Focusing on an intuitive user interface that simplifies trading and portfolio management.
  • Real-Time Functionality: Enabling live trading and instant access to market data, ensuring investors can react promptly to market changes.

Process and Features

  • In-depth Code Review: Kicking off with a thorough analysis of the existing app, Red C laid a solid foundation for targeted improvements.
  • Collaborative Development: Utilizing The Share Centre’s JIRA for project management, the teams maintained a transparent, agile workflow, punctuated by regular updates and discussions to fine-tune the app’s features and functionality.
  • Innovative Features: The app boasts a range of functionalities, including secure payments via the Ingenico gateway, straightforward buying and selling of shares and funds, and a ‘What’s New’ feature to keep users informed of the latest updates and market trends.

The result

The revamped Sharecentre app represents a quantum leap in mobile share dealing, marked by:

  • Enhanced User Experience: Investors enjoy a streamlined, efficient platform for managing their investments and exploring new opportunities.
  • Strategic Collaboration: The synergy between Red C and The Share Centre’s internal team has set a new benchmark in fintech app development, characterized by mutual trust, open communication, and shared objectives.
  • Market Leadership: With its advanced features and user-friendly design, the app reinforces The Share Centre’s position as a leader in retail stockbroking, attracting a wider audience of savvy investors.

Through this partnership, Red C has not only addressed The Share Centre’s immediate needs but has also paved the way for future innovations, ensuring that the app remains at the cutting edge of financial technology.