Barnardo's

Barnardos' 'Wud U?' app is the winner of the 2014 UK App Design Awards, in the 'Not For Profit' Category.

Barnardo's: award winning app for children's charity

Barnardo's wanted to create a captivating, interactive Windows/iOS/Android app that addresses a sensitive topic and encourages the safety of children using real-life scenarios. Their aim for the app was also to allow users to share their interactive outcomes via social media.

PROBLEMS AND SOLUTIONS

Barnados' required the expertise of an app development agency to develop an educational tool that aimed at showing young people the behaviours that could put them at risk of being sexually exploited, with the aim of preventing such occurrences using a platform that is accessible to all younger generations; a mobile app.

Red C helped Barnardo's build the 'Wud U?' app to present sensitive issues to young people in an accessible, illustrative and immersive way. Ultimately, 'Wud U?' helps demonstrate to young people how they can make safe decisions.

PROCESS AND FEATURES

USER RESEARCH

Red C held two workshops in order to brainstorm the most effective ways to help children online. The result of which was to incorporate interactive, real-life stories and commission an illustrator to create the visual scenarios relevant to the target audience.

RESPONSE

The 'Wud U?' app received an overwhelmingly positive public response. Users claim that the app has some 'great stories and tips' and the designs and illustrations help create the immersive and engaging experience the app offers its users.

  • Stories (based on accounts provided by young people working with Barnardo's)
  • 'Be Safe' (young people can find out how to make safe decisions)
  • Resources
  • Support (offering support to young people at risk of sexual exploitation)
  • 'About the App'

A unique app that gives great advice about a very difficult subject. Illustrations are excellent.

User Review, 'Wud U?' App
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