First Avenue Partners (FAP) specialise in connecting private funds to institutional investors. FAP approached Red C to design and develop an app which would increase the client’s accessibility to their services.
Paul Buckley, First Avenue's Managing Partner and Founder stated the FAP's reasons behind app development: “We are daring to be innovative in the placement world by putting our output in front of our clients, 24 hours a day, in order to enhance their fundraise experience”. First Avenue needed a trustworthy app development agency to capture their vision and bring such an innovative concept to life.
Red C designed an app available on both iOS and Android platforms to reflect the FAP’s brand identity, complimented by user friendly icons and graphs to help visualise project progress.
By downloading the app, FAP’s clients can view the status of their fundraise, creating an easy and transparent means to connect FAP's clients with their services.
The system Red C built is a middleware between FAP’s Salesforce data and their bespoke mobile app. This solution sought to solve admin and security concerns as customers do not access infrastructure directly via the app, but all information is stored on the highly secure Rackspace Cloud.
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