First Avenue Partners specialise in connecting private funds to institutional investors. FAP approached Red C to design and develop an app which would increase the client’s accessibility to their services.
By downloading the app, FAP’s clients can view the status of their fundraise, creating an easy and transparent means to connect FAP's clients with their services.
Red C designed the iOS and Android app to reflect FAP’s brand identity, complimented by user friendly icons and graphs to help visualise project progress.
The app has only recently been submitted to the App Stores but has been well received. Paul Buckley, First Avenue's Managing Partner and Founder stated their reasons for developing an app: “We are daring to be innovative in the placement world by putting our output in front of our clients, 24 hours a day, in order to enhance their fundraise experience”
The system Red C built is a middleware between FAP’s Salesforce data and their bespoke mobile app. This solution sought to solve admin and security concerns as customers do not access infrastructure directly via the app, but all information is stored on the highly secure Rackspace Cloud.