Gift of Giving facilitates the disintermediation of charities from the giving process by creating a personal relationship between the donor and the recipient. The app encourages users to share the story behind their need, creating a narrative behind the giving process and a personalised experience for both parties. Once the recipient's need has been met, they must share feedback with the donor to update them on what their money went towards, facilitating visibility.
The client approached Red C with the desire to design a mobile app to facilitate the giving and receiving of charitable gifts/aid. Our client felt that the donation process was not transparent enough and donors were not able to build a personal rapport with those they were helping, and those in need lacked an accessible platform to publicise such 'needs'. Hence, our client required Red C's services to design an app that allowed users to share the story behind their 'need', creating a personalised experience for both the donor and the recipient.
Red C designed a sleek InVision prototype for the Gift of Giving app including a messaging functionality, an ability for users to upload videos, and a success story feed of each individual 'need' publicising the generosity of the donors and how they have helped those receiving the charitable gift.
In the initial Discovery phase, the team prioritised understanding the overall user journey and flow in regards to both app content and visual design rather than addressing the specific details at this early stage.
After the first set of wireframes, we realised there would need to be more fluid communication between the donor and the recipient, so after some design iterations, this led to the inclusion of a messaging functionality, primarily to offer an alternative mode of discussion between the two parties.
Having digitalised the wireframes, we created an interactive prototype to demonstrate the relationship between the screens and the core functionality of the product. This gave the client the chance to experience using the product at an early stage and allowed them to give regular feedback as the designs are updated in real time, in InVision.
Once the wireframes have been approved by the client, we begin applying the user interface (UI) design guide to them. This brings the branding through into the app ranging from the chosen colours, fonts and logos. During the application of the user interface guidelines, we updated InVision regularly to gather client feedback. Once the designs were signed off by the client we handed over to our developers who created the code.
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