GRAD (Gallery for Russian Arts and Design) is a nonprofit art gallery established in 2013, based in dynamic Central London district Fitzrovia. The art gallery holds historical shows and contemporary exhibitions exploring social realities.
GRAD approached Red C with the aspiration of challenging preconceptions of London through an innovative mobile app and digital art project that invites you to step off the beaten track and head into the urban unknown.
GRAD reached out to Red C with an existing iOS app that needed redesigning and redeveloping. Red C worked swiftly and efficiently towards a fast approaching deadline which marked the celebratory launch of the app.
Red C had regular meetings with the GRAD team to cover the content in each user journey of the app. This included inserting specific images, videos and sounds at certain geo locations. As a result, when a user reaches a certain location, they will be prompted by an image, video or sound recording on where to go, or what to do next.
Some journeys are more interactive than others prompting users to take photos and record sounds of their own, which they can then save and access later from the ‘My Memories’ feature.
Red C worked closely within Shadow Memory’s brand guidelines to design an engaging interface that would be easy for users to follow and enjoy.
The team carried out usability testing before the launch event to ensure the app was picking up all geo locations and running smoothly.
Red C worked closely with the GRAD team to redesign seven interactive user journeys that invite users to follow a 3km route through the city to see London from different artists’ perspectives.
A diverse collection of digital narratives are accessed via the shadow memory app, each one unfolding as the user follows the route, on foot, through a city.
GEO location tagging
Images, videos and sounds
Learn about the artist