Sony Xperia Zone

Rebuild of Sony Mobile's Xperia Zone, resulting in a speedier, mobile optimised website.

Sony Mobile: development of a trade engagement portal

Sony is a diverse business including consumer and professional electronics, gaming, entertainment and financial services. Red C has worked alongside Sony Mobile on two separate projects. The first; a trade engagement portal for the new Xperia Zone, and the second; an Ambassador mobile app to provide distributors and retailers with the latest training incentives.


Sony Mobile required the development of a trade engagement portal; the 'Xperia Zone' for the UK & EIRE which needed to be rebuilt in order to facilitate mobile optimisation.

Red C rebuilt the 'Xperia Zone' for Sony Mobile in HTML5 to enhance the speed of the website and implement mobile optimisation as requested.



Red C designed and built a fully-functioning site within 11 weeks. The build for the front-end, back-end and mobile took place concurrently to ensure maximum efficiency. Key improvements to the site include a new notifications icon feature, streamlined registration process and a centralised CMS.


Additionally, the site needed an overall design refresh to bring it in line with Sony’s new brand guidelines. The main challenge the team faced was delivering the project in just three months, complete with front-end content and a fully functional back-end system for measurement and reporting.


The new Xperia Zone launched with over 6,500 active users across the UK & EIRE. Over 400 internal users downloaded and registered themselves in the app within the first few days of the launch and two weeks following the launch the mobile audience for the site nearly doubled, from 27% of the total visiting audience increasing to 51%. Both the client and their users have praised the new Xperia Zone for its premium look and feel, streamlined registration process and intuitive site navigation.

  • Status updates
  • Feedback
  • Private messaging
  • Product overview
  • Media content
  • Downloads
  • PDF content

We’ve had a very positive relationship working with Red C on our new website. They have produced the site as requested to a high standard and to our specification. We’ve been impressed by their good communication and prompt way of dealing with any issues, which has made the project run very smoothly. They were very organised and were prompt at working through issues in a language that the layman could understand.

Sony Brand Manager
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