YoungPlanet

Conservationist app YoungPlanet aims to reduce landfill and create a positive community sharing experience.

YoungPlanet: community app for parents

YoungPlanet approached Red C to develop an iOS and Android app that helps parents with the movement of unwanted children’s clutter to new homes where the items can be enjoyed again, entering a second life cycle.

PROBLEMS AND SOLUTIONS

YoungPlanet has an existing prototype app which they had tested with a small group of parents. The test proved to be successful, prompting them to approach Red C to design and develop a fully functioning commercial product, bringing their innovative concept to life.

Red C used feedback from the client’s original prototype to aid the redesign process; focusing on improving usability by making the app more intuitive and therefore easier to use. We developed the app using Facebook React cross platform technology to reduce costs and time to market.

PROCESS AND FEATURES

BRAND IDENTITY

Red C worked closely with YoungPlanet to create a brand identity that would appeal to parents looking to recycle their children’s unwanted belongings.

TESTING

Once we had created the interactive prototype in InVision, the team carried out detailed testing with local parents, iterating the designs based on their influential feedback.

Once the iterations had been implemented, we received positive feedback from the client and marketing agency on the final app designs.

ON-GOING SUPPORT

Red C stayed true to the complex custom design, despite the limitations of using cross platform technology to develop the app.

The app has been successful since launch, and Red C continue to work with Young Planet on a roadmap for future updates and enhancements.

  • Camera or gallery photos
  • Interactive search
  • Live chat
  • Favourites
  • Personal profile
  • Filtering

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