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3 Must-Track Mobile App Metrics

Tracking the functionality of a website is far easier than doing likewise for a mobile app, simply drop the Google Analytics code onto the site, link to your Google account, and in no time at all, you’re looking at a pre-populated platform. Applications will usually offer something similar through their relevant app store but this may not give you a comprehensive view if you’re offering downloads directly from your website or another third-party source. Thereby, you’re going to want to activate some form of tracking yourself if you’re looking to get a truly representative view of how you application is performing. Below are some of the most important mobile app metrics that you will need to track in order to best measure the success of your application.

The Importance of Tracking Mobile App Metrics

Identifies Issues – No matter how rigorous your testing procedure, there’s a good chance that sooner or later you’re going to come across a glitch. If your team aren’t regularly using your application or you don’t have a particularly forthcoming audience, you may not always realise that there is an issue. Certain metrics may outline areas of your website where there is a consumer drop off and can be indicative of a problem.

Highlights Poorly and Well Performing Products/Services– If your mobile app is of an e-commerce nature and offers the sale of a service or product, you’re going to want to get a better idea of which products make up the majority of your sales as well as those that aren’t really performing as well as intended. Conversion tracking is perfect for this and can offer you insights into the conversion funnel.


The first metric that’s going to come to mind when talking about mobile applications is that of acquisition. Regardless of what the purpose of your application is, that purpose isn’t going to be met if you’re not achieving sufficient user numbers. This metric will also likely play a key part in putting your other trackables into perspective: how many downloads do we average per conversion, which mediums are visitors most likely to come from, etc.


Once a user has downloaded your application, you want to get a better idea of what they use it for as well as how they use it. Tracking engagement can be slightly challenging since every mobile application is unique and this metric will thereby need to be designed to track information in a way which is useful to those collecting it. Some of the best examples of engagement tracking are things like measuring page visit duration and average session length.


Whether you’re selling something or simply providing information, you likely want to get a better idea of how many people are actually using your app to carry out its intended purpose. Conversion tracking is a prime way to identify how efficient your app is at actually making sales or driving consumers to the intended location.

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