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5 Things to Avoid When Creating a Mobile Application

If you’re thinking of developing a mobile application, development costs will most likely be your main focus at the initial stages of the process. However, you should take into account that there are lots of new apps being introduced to the app store every day. It’s important to have an understanding of what is included in each part of mobile application development and how long these tasks will take.

Business owners often make small mistakes that have a large effect on the final product. A mobile application can cement your place in your industries elite, as the progression from a website to a website and an app really demonstrates that you have established a successful business that is technologically evolved, offering your customers a quality experience. An application can help you enhance your marketing strategy, internal processes, sales and revenue.

A mobile app for your business allows you to target a whole new audience and increase revenue generation. However, it can be a tough place to start as there are over 3 million apps on the App Store and Google Play Store combined. This is why your mobile app needs to have a strong unique selling point and stand out amongst competitors.

1. Do You Actually Need a Mobile Application?

There are some businesses that may think developing a mobile application for their business is an ideal investment, but you must evaluate whether your customers need a mobile app to access your services, or whether a mobile app will solve the problem that your staff or customers are facing.

Mobile application development is an expensive and sometimes, slow developmental process. Therefore, if your customers do not end up using your app, it could be a heavy financial burden on your company’s finances. Before investing in mobile application development, you need to take evaluate whether a mobile app is in line with your business objectives. E-commerce businesses want their customers to buy products and services through mobile applications. A great approach is to brainstorm the various ways in which your business can improve and decipher whether an app could help your business make these improvements. If you think that the app could prove extremely valuable to staff and customers, potentially solving business issues with an expected return on investment then investing in app development is a viable option.

2. Not Completing the Relevant Research

Business owners thinking of investing in mobile app development should complete extensive research on their target audience to see if they would benefit from a mobile app and if it would optimise the customer experience. Amidst the COVID-19 pandemic, mobile applications have been extremely useful in stopping the spread of the virus with the Government creating their own ‘Track and Trace’ application. Businesses in the hospitality industry such as restaurants and bars have created apps to digitise their menus and, in some cases, offer a mode of payment to reduce the need for human contact to help mitigate risk for customers and staff. Business owners researching how they can host customers safely on their premises could look towards mobile app development to offer a digital menu, quick and easy in-app ordering and payments and delivery services.

3. Forgetting about Cross Platform Strategy

There are many developers that just focus on Apple’s App Store and forget about the millions of users with Android devices. This is another key mistake that people make because you should ensure that your app can be downloaded on the Google Play store to accommodate Android users. There are cross-platform tools on the market that can help developers create the app for a variety of app stores. However, there are some drawbacks when it comes to a cross-platform mobile app such as lower performance levels, poor UI & UX design and a harder code design.

4. Unrealistic App Development Budget

A lot of business owners think it’s a straight forward and easy process to build and design a mobile application. However, it takes an extensive team to develop a mobile app including designers, the app developers, the project management team and quality assurance. Mobile application development can take up to a few a months to develop, depending on the features and functionalities that they require. Features such as augmented reality and virtual reality can make the developmental process even longer. You need to remember that most of the time cost equals quality, you could go with a cheaper alternative, however, this doesn’t always lead to the best result. Ensure that you speak to mobile app development agencies about your initial requirement and all the necessary features required for the MVP to gauge if your budget accommodates the development hours needed to bring the app to fruition.

5. Overlooking the Marketing of Your App

Many business owners forget about this side of the app development process. It’s ideal to have an aesthetically pleasing and fully functioning app at the end of the design and development process. However, you have to think about how you’re going to entice consumers to download your application. You need to make sure that you reserve some of your budget for marketing your app once it is live on the app stores. Influencer marketing and social media campaigns are two marketing approaches that have successfully helped generate user downloads in recent years. A great way to market your app is through influencers sharing the app on their social media, while also pushing users to review your app which will help increase traction.


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