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Designing an SEO Friendly Website

You’ve created a brief, instructed your developer on personal preferences, made changes to it in the staging area, and published your website; you’re happy with the build and are looking forward to all of the new business the top-of-the-line site is going to bring you. After a few weeks you realise, your website isn’t really attracting anyone new. While appearance and design are both absolutely massive for a website, they don’t offer all that much value if nobody actually sees the site. SEO is a key facet of website design and something that should be comprehensively assessed ahead of launch. Set up your website for success right from the get-go, make sure your design is SEO-friendly.


Google places a great deal of weight in the functionality of a website and it’s pretty common to see sites rank poorly on account of providing subpar user experiences. There are a set of architectural features that need to be considered when designing a website in order to make it as SEO compliant as possible:

·        Speed – From both the perspective of Google and your users, speed plays a key role in rankings as well as user conversions.

·        Responsive Design – Few things are going to put a user off as much as being unable to actually access the pages they’re trying to get to. While this could actually be a side-effect of a few other issues, responsive design is something that is vital to ranking favourably within Google.

·        Optimised Images – Certain image formats take up a great deal of space on a website and can quickly hamper the speed of a site.

Mobile Functionality

With more and more users browsing the web through their mobile phones, Google has integrated checks for mobile functionality into their ranking algorithm. Unfortunately, with websites being primarily designed on desktop, you’re not always going to get a great mobile experience unless this is something that has been considered ahead of time. To make a website functional for mobile you may have to make alterations to the images, formatting, as well as some base features in order to provide a positive user experience.

Content Optimisation

Unless you’re migrating from an older website, a new build won’t have any content on it. Content is a deciding factor when it comes to Google rankings and you may end up ranking very poorly if you don’t have any relevant text in place. In some instances, new builds also lean heavily on duplicate text for when they may not have enough content to fully pad out their new site; this can serve as a stumbling block for SEO with Google being vary weary of heavily duplicated websites.

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