At Red C, we believe in design-led development. Outstanding, intuitive User Experience (UX) and User Interface (UI) design lays the foundation for a successful mobile app.

Our mobile app designers invest time into discovery at the beginning of a project to ensure we create a product that is engaging and achieves your user goals in the best way possible.

We would love to discuss your project with you and see how we could bring your app concept to life. Read more about our design process below.

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Discovery & research

The discovery and research stage involves our design team carrying out extensive market research to gather information about your target audience/customers. We believe that it is fundamental to gain a full understanding of the user and their problem in order to explore the appropriate solutions.

We will also consider your business objectives and discuss how these can be achieved, whilst keeping the user and his or her needs at the forefront of the design process.

Throughout our primary market research process, we look at other competitors to sum up their offers, features and functionalities.

After this, we use the MoSCoW prioritisation technique to define the 'must' have, 'should' have, 'could' have and 'won't' have features. This enables us to clearly visualise the importance placed on the delivery of each feature, allowing us to prioritise the features which are most valuable to the user journey, achieving these in the fastest time possible.

Sitemap

At Red C, our design team will work with you to build a site-map of your product's content in the form of a hierarchical list of pages. This will work as a live document that will be updated throughout the design process, providing a clear overview of the whole product and its content.

In order to understand the problem space, we must research and empathise with your target users to fully understand their needs. These insights help to define the core problem and establish your product's features and functionalities.

Wireframes

Alongside the development of a site-map, we will begin to create black and white wireframes to map out the key user journeys and the structure of each individual screen, ensuring your product includes all of the essential features and functionalities.

This is an experimental stage that explores and determines the most efficient and intuitive way of solving the core problem your target users face. This stage focuses solely on the user flow and core functionality without the distraction of any branding or visual design, to ensure your product is as intuitive and as easy to use as possible.

Prototype & usability testing

Having digitalised the wireframes, we create an interactive prototype in Invision to demonstrate the relationship between the screens and the core functionality of the product. This gives you a chance to experience using the product at an early stage, and allows you to provide regular feedback as the designs are updated in real time.  

Internal usability testing is carried out to proof the concept. This involves going back through your product to evaluate its usability and implement any changes received from feedback. Once this has been completed, you will be asked to sign off on the wireframe designs cementing core functionality, user flows and general structure, ready for visual designs to begin.

User Interface (UI)

The visual design stage involves the application of brand guidelines to the wireframes to develop the look and feel of your product. This includes a variety of assets ranging from colours and fonts, to icons, logos and transitions; the use of which will depend on the individual needs of your project.

Once the optimal user experience has been discovered and put in place, our design team will work with you to create a visual identity for your app and translate this across the user interface. This involves creating a logo, icons and choosing a colour scheme and typography that fits your brand and suits your users. We will ensure that your product has a modern, clean interface and it's design patterns are consistent throughout all the screens.

Let’s speak!

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