June 25, 2016
Written by
Rob Sturgess

Create some controversy - why not? Creating the illusion that everyone is talking about your app, before they actually are is achievable in our content driven world.

Do your research, email the right people and ensure your content is unmissable. Use Hey Press to search for any journalist in the world. Everyone may be on the lookout for fresh content, but if you are going to stand out then you have to convince people you have something no one else does. Force journalists to take note through eye catching email subject lines or a well planned social media invasion. Take inspiration from these unavoidable email subject lines: 

“Best Groupon: The Deals That Make Us Proud (Unlike Our Nephew Steve)” - Groupon

“Not Cool Guys” - BuzzFeed 

“DO NOT Commit These Instagram Atrocities” - Thrillist 

Discover the final tip in our Growth Hacking series

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