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Shop St.

Unlock Everyday Savings, Empower Every Moment - Where Brands Meet Benefits.

In a dynamic partnership, Red C undertook the ambitious project of developing Shop St, a comprehensive mobile application and web platform designed to revolutionise how employers and membership organisations incentivise and reward their staff and members. Shop St. emerged as a pioneering solution in digital rewards, offering a seamless, cashless, and cardless shopping experience that provides exclusive discounts from a broad spectrum of global and local brands.

The challenge

Provide a vast array of discounts and savings on everyday essentials for a diverse user base. Still, there was also a significant gap in the market for a system that could cater to the needs of micro-businesses, SMEs, and corporates alike. Traditional incentive schemes were plagued by fragmented experiences, characterised by the complexities of card-based systems, lack of real-time transactions, and an absence of a unified, digital-first solution that could offer competitive pricing and instant access to rewards.


The solution

To effectively tackle these challenges, our solution was structured around several key pillars:

  • Bespoke iOS and Android Apps: Developed tailored applications for both major mobile platforms, ensuring a broad reach and a seamless user experience.
  • Scalable Web Platform: Crafted a responsive web platform to complement the mobile experience, enabling access from any device, anytime, anywhere.
  • Intuitive User Interface: Prioritized simplicity and efficiency in design, making it easy for users to navigate through deals and complete purchases.
  • Real-Time Transaction Capability: Implemented a robust back-end system to support instant purchases and access to discounts, eliminating the wait time associated with traditional rewards programs.
  • Comprehensive Management and Reporting Dashboards: We developed sophisticated management and reporting tools, allowing businesses of all sizes to monitor and control their licences effectively. These dashboards offer insights into usage patterns, savings achieved, and overall engagement, facilitating informed decision-making and strategy refinement.

The result

Launching the Shop St. mobile apps and web platform marked a significant milestone in the evolution of digital rewards, establishing new standards for convenience and accessibility. The platform’s ability to cater to a diverse audience, coupled with its expansive brand partnerships, underscored its success and the effectiveness of our digital-first approach. This case study highlights our agency’s commitment to innovation, showcasing our expertise in delivering cutting-edge solutions that respond to the changing needs of both businesses and consumers in the digital age.

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