The UI is the part of your website that communicates with the user, guides the user around the site and leads them to where they wish to be. It doesn’t need to be said, but UI is one of the key aspects of any website and its functionality plays a major role in how efficient a site is at generating conversions. There are series of rules that need to be adhered to in order to provide a positive user experience with there being 4 key facets thatare commonly referred to as the ‘4 Golden Rules of UI Design’.
Different people may visit your website for different things and by driving everyone through the same funnel you not only make the site incredibly impractical, but also serve to annoy anyone who just wants to visit and grab the phone number. The power needs to be with the user and they should be allowed the freedom to navigate the website at their leisure. Customisation also comes under this rule and by allowing your users to make slight alterations to the UI, you make the site far more comfortable and efficient for the end user.
Always keep in mind that some visitors may have different accessibility needs or skill levels which will require them to discover the website at their own pace.
In an online world where there are numerous competitors for almost every site, there’s no real reason that a customer would stick with your website over another if it inconveniences them. Don’t fill your UI with irrelevant clutter and ensure that all navigation menus are in clear sight. There are also several other factors that you may wish to include in order to provide a comfortable experience for the user:
· Save log in details – there’s no reason for a user to re-enter their details every time they enter your site.
· Use easy to understand language – users may get lost if you don’t clearly label categories and pages.
· Accessibility – different users will have different requirements, try to cater to different types of consumers.
The term cognitive load makes this rule seem far more complex than it actually is. Does your website need the user to think deeply in order to properly operate it? If yes, then your website has a high cognitive load; this is something that should remedied as a high cognitive load is likely to drive users elsewhere.
One of the simplest of the golden UI design rules is one pertaining to consistency. Regardless of the size of your site, all the facets of UI should be consistent. Learnability is a key facet of UI and if you are able to adopt certain elements of a larger site’s system, you’ll likely be able to craft a simple-to-use website for your users.
Get in touch with our experts here at Red C who can help you with developing your apps and give you a wider understanding of iOS. We can also help you with web integration, API, and backend services based in London, which can transform your business processes and your customer experience offering.
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